Promotions [IN DEV]

Adds promotional pricing to availability and bookings, exposing promotional offers and their details.

This capability is currently being developed by the working group and has not yet undergone Specification Committee Review, Member Review, and Public Review phases before ratification.

OCTO members interested in joining the working group can find details in the #promotions-capability-development channel in the OCTO Slack workspace.

This page provides draft materials and ongoing updates from the working group, all of which remain subject to change throughout the review process.

Business Context

Promotional (or discounted) pricing is a fundamental part of how tour and activity suppliers and resellers attract customers, drive conversions, and run marketing campaigns.

This extends the Pricing Capability by allowing supplier systems to expose structured promotional offers to reseller systems during availability and pricing requests, and throughout the entire booking flow.

This capability only covers price-based discounts (i.e., reductions to retail or net prices). More complex constructs, such as product bundling, will be defined under a separate capability.

The Promotions Capability requires the use of Pricing Capability. The additional fields provided through this capability describe promotional details associated with pricing, clarifying which discounts are available and/or have been applied.

This supports both open promotions and gated offers such as member-only pricing, loyalty discounts, and promo codes.

Working Draft:

https://docs.google.com/document/d/18n_FmBM3T-BRwdRKW1D3d6dRqNuJFOeP6Z1q4ebYb90/edit?usp=sharing